Unlike the typical process where motion design is added after visuals are finalized, our biggest challenge was thinking through motion from the very beginning while research, branding, and UX design were still in progress. I proposed starting with the kiosk's screen saver, which could independently express the city's identity while aligning with ADID's visual direction. Our team designed animated screen savers that reflect both the ADID brand and the character of Atlanta's neighborhoods, offering a sense of place even before users interact with the screen.